How we market your equipment to buyers

Advice for sellers Comentarios

When you sell heavy equipment or trucks, effectively marketing it can be one of the most time-consuming and costly steps in the sales process

When you sell heavy equipment or trucks, effectively marketing it can be one of the most time-consuming and costly steps in the sales process. Paid ads don’t come cheap, as anyone who’s run even a small ad in a local paper will attest. But cost is only part of the equation.

With all the available channels for getting a message out – internet, print, social, radio, TV and more – the time and knowledge needed to effectively market can quickly become a complicated puzzle. And chances are, if you’re a business owner or fleet manager selling equipment or trucks, you’ve probably got better (and more enjoyable) things to do with your time.

Proven marketing that saves you time and money

When you sell equipment and trucks at a Ritchie Bros. auction, marketing is all part of our all-inclusive service – whether you’re selling one item or one hundred. You don’t pay any extra fees, and you benefit from the services of one of the industry's largest, most experienced marketing departments, giving your equipment unequaled exposure to buyers worldwide.

Benefit from the services of one of the industry's largest, most experienced marketing departments, giving your equipment unequaled exposure to buyers worldwide

Ritchie Bros.’ cumulative marketing makes for successful sellers

All our marketing is carefully planned and executed to reach the most buyers for your equipment and trucks, including buyers from regions or industries that are hard for private sellers to reach. The more eyeballs you have on your equipment, the better the results when you sell.

Our customized, targeted, multi-channel and multi-lingual campaigns help you reach motivated buyers beyond your local market. Reaching buyers from different industries, different states and even different countries means your equipment is sold for its global market value—not the value in your local area.

We attract buyers for your equipment and trucks through:

  • Detailed listings on rbauction.com – our industry-leading, 21 language website
  • Internet advertising
  • Email and direct mail, including full-color auction brochures that are sent to our global database of equipment buyers
  • Industry publication advertising – print and online
  • Local advertising – newspapers and radio
  • PR and social media

Read more about how rbauction.com draws in millions of people looking for equipment.

When you sell with Ritchie Bros., you reach a massive audience of potential buyers. And the earlier you add your equipment to one of our unreserved public auctions, the more exposure your equipment gets, as you can see in this typical marketing timeline:

The earlier you add your equipment to one of our unreserved public auctions, the more exposure your equipment gets

Buyers can test, inspect and compare equipment

And don’t forget, one of the best ways to market your equipment is to allow people to see what you’re selling with their own eyes, kick the tires and try it out. We display all of the equipment at our auction sites to make it easy for potential buyers to freely inspect and test equipment before they buy, or have a mechanic or other qualified person do it for them.

Let the experts market and sell your equipment

Find out more about selling with Ritchie Bros. or complete a simple form and a Ritchie Bros. representative will contact you to discuss how we can help you sell your equipment. No obligations!

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